PRESS ROOM
ConsumerBase Adds New Mover Select
October 25, 2008
New Select Added to Capitalize on Popular Category
EVANSTON, IL /October 25, 2007/ - ConsumerBase has overlaid its entire Consumer Masterfile database of more than 139 million U.S. consumers to identify those who are New Movers. The company will now offer the information to its clients as an added Data Select.
As a group, New Movers require more goods and services in the first year after a move than the general population due to the necessities of setting up a new household. Also, marketers who reach New Movers are able to make inroads to those consumers before they have established buying patterns in their new homes.
New Movers is the newest select available to clients of ConsumerBase and joins other categories such as "Dwelling Type", "Gender" and "Marital Status". Additionally, ConsumerBase offers clients a full range of lifestyle and behavioral selects through its respective LifestyleBASE and BehaviorBase brands.
Chief Executive of ConsumerBase, Larry Organ, stated, "This move is in response to increasing requests for New Mover data. Adding it will help us to maintain our position as the premier provider of enhanced data to our clients."
The New Mover select is currently available for all ConsumerBase data cards.
About ConsumerBasesm
Contact: Anthony Harvath, Director of Public Relations, ConsumerBase (847) 556-4566 or email aharvath@consumerbase.com